Our Vision for 2024 -2029

12.09.2024

Creativity Works! is Europe’s leading coalition representing our vibrant cultural and creative sectors. Our geographically-diverse, creative ecosystem-spanning membership sets us apart, bringing together book publishers and booksellers; picture agencies; music publishers and independent music labels; producers, publishers and distributors of film and audiovisual content; cinema operators; commercial broadcasters and sports event organisers, as well as video game companies, all under one single European umbrella. We are committed to promoting creativity, enhancing cultural diversity, and protecting intellectual property rights in both physical and digital worlds.

Europeans benefit from an astonishing amount of creative and cultural content. Our citizens can access more than 150 million musical tracks on several thousand licensed digital streaming services; over 3 million e-books in addition to Europe’s rich bookshop selections; countless images; more than 12,000 audiovisual media services, counting linear TV channels as well as non-linear services such as SVOD, TVOD, AVOD and other forms of online video services, beyond the experience offered by over 10,000 European cinemas on more than 27,000 screens; and a vast array of video games enjoyed by over half of the EU’s population. Creativity Works! stands for nurturing and investing in these sectors to maintain their positive impact.

Europe proudly stands as a beacon of cultural and creative excellence. The monumental talent and long-standing business partnerships of European creators and businesses have positioned our sectors at the forefront of culture.

As an alliance committed to the continuous improvement of the European continent’s cultural ecosystem, Creativity Works! values sincere, open dialogue with European decision-makers.

Take a look at our Creativity Works! 2024-2029 Manifesto and our contribution to the European economy and society!

Download the Manifesto 2024-2029