Creativity Works!

Creativity Works stands for imagination, innovation, freedom of expression and cultural diversity. Europe thrives on these values. Creativity is a vital component of future recovery and growth across the European Union. Artists, their business partners and the creative process itself are at the centre of everything we do.

  • Download the Key Findings of the European Commission’s Eurobarometer 2015 on Cross-border Access to Online Content here!

  • Florian Wieder, Independent Production Designer

  • Elke Pattyn, Television Reporter

  • Michel Lambot, [PIAS] Music Group

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New EUIPO survey shows Europeans prefer legal offers to access digital content

Today, the European Union Intellectual Property Office (EUIPO) published a study examining the perception of Intellectual Property (IP) rights amongst European citizens.

In surveying the opinions of 26,555 people across the EU-28, the study found that 70% of Europeans strongly said nothing can justify the purchase of counterfeit goods, while 78% believe that buying counterfeit products ruins businesses and jobs.

There is also a clear preference amongst Europeans to use legal means to access online content, with 83% of those surveyed acknowledging that they use legal means of access to online content when there is an affordable option is available.

The EU-wide study reveals that during the economic crisis, when household budgets were under pressure, a staggering 97% firmly backed behind the rights of inventors, creators and performing artists to be fairly compensated.

In comparison to the 2013 study, there is a growing and favorable trend towards paying for access to digital content. Some 27% said they paid for accessing legal content, which is a 7 percentage point increase from 2013. Support amongst young people also grew; 41% of the interviewees stated they are buying online content via lawful channels, also a 7 percentage increase.

Interested in learning more?

Click here and access the full EUIPO study titled European citizens and Intellectual Propriety: perception, awareness and behavior.” 

Jobs, Growth and Europe’s Digital Future in the Creative and Cultural Sectors

See what the speakers at our High Level Conference had to say on the vast impact the creative and cultural industries have on the European economy.

Creativity Works Event Highlights from Ideas Matter on Vimeo.

Geo-blocking: CULT committee calls for policy makers to protect Europe’s cultural diversity

24 January 2017

Today the CULT committee adopted MEP Therese Cachia Comodini’s opinion report on the European Commission proposal for a Regulation on Geo-blocking.

We are encouraged by the fact that the CULT opinion report supports the exclusion of all copyright-protected content from the scope of the Regulation. Lawmarkers in particular highlighted “…the specific nature of cultural goods and services” and “…the necessity to protect cultural diversity and cultural industries economic model,” recognising the specificities of copyrighted content such as books, music, video-games  audiovisual works. At the same time, the adopted opinion ackwnowledges the negative impact on audiences’ choices and Europe’s cultural diversity that their inclusion into the scope of this regulation would have. MEPs also called upon EU policy makers to adopt a prudent approach to the revision of the Regulation’s scope, stressing that “…the principle of territoriality remains an essential element of the copyright system in the EU.” We welcome a prudent approach  as including audiovisual services into the review clause would directly jeopardise the future of financing, promotion and distribution of such content throughtout the Digital Single Market.

In contrast, MEP Roza Thun and MEP Lidia Geringer de Oedenberg have proposed a different approach in their respective draft reports by (i) including non audiovisual copyright-protected content in the material scope of the Regulation, and (ii) by introducing audiovisual services into the the review clause.

CW! supports the CULT committee approach and considers that the suggestions from MEPs Roza Thun and Lidia Geringer de Oedenberg will have the following negative implications for the future of these sectors:

1) Reduction in consumer choice: banning geo-blocking practices risk causing a reduction in the diversity of offerings in many creative sectors – the opposite of what we all want to achieve. For example, concerning the audiovisual sector, estimates show that audiovisual content available to European audiences could be reduced by as much as 48%.[1] The game industry would also be discouraged from making language specific games and apps available in certain European markets.

2) Threat to Cultural Diversity: such inclusions risk undermining EU’s long history of measures to promote cultural diversity. It puts into question the future of financing, promotion and distribution of such content throughout the Digital Single Market. Let’s look at the E-book market. Currently, E-book is a nascent and uncertain market representing no more then 4-5% of the book market shares across Europe. Should booksellers be forced to sell E-books across borders, the risk is real that most small and medium scale operators would decide to stop selling E-books in order to stay profitable. Fewer retailers means less cultural offer as major Internet operators on the E-book market are likely to focus on bestselling titles.

3) Unifying prices upwards: It would curtail  the opportunity for business operators to provide sustainable offers and would reduce the freedom of services to adapt terms and offerings to local market conditions, and would as a result put pressure on services to unify prices upwards. Let’s take online music services as an example. Abolishing geo-blocking would curtail the freedom of services to adapt local terms and offerings according to local market conditions, and will put pressure on services to unify prices upward. In turn, many consumers would be driven to piracy in a market that has fought very hard to compete against illegal services. The same considerations would apply to video games and apps.

4) Calling into question the Community Acquis: Such changes would be in contradiction to the Services Directive 2006/123/EC and the long established position of the European Parliament to preserve and enhance cultural diversity (as per the primary provisions of the EU Treaty under Article 3).

When preparing the proposal, the European Commission explicitly excluded copyright-protected content from the public consultation. This was done for good reason. Any change to the material scope of the Regulation would require the European Commission to first carry out a public consultation and an Impact Assessment, in line with Better Regulation principles.

Therefore, CW! urges Members of the European Parliament to acknowledge these facts and rejects amendments suggesting: (i) the inclusion of non-audiovisual copyright into the material scope of the proposed regulation and;  (ii) the inclusion of audiovisual services into the review clause, so that the Geo-blocking Regulation does not achieve the opposite of its intended goal.

The following organisations are part of Creativity Works!

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You can follow us on twitter at @CreativityW

Note to the editor

Today, European audiences can access more creative works online than ever before: they can enjoy over 30 million licensed songs, over 3,000 Video-on-Demand Services (VOD), and over two million e-book titles, as well as many thousands of video games and apps and  countless images that help make the internet the vibrant and engaging place it is.

At the end of last year, the European Parliament Resolution “A coherent EU policy for cultural and creative industries” recognised the key role the creative and cultural sectors play in Europe’s economy and society: more than 11 million people with a wide range of skills and talents work in the creative industries in Europe.


[1] See « The impact of cross-border access to audiovisual content on EU consumers », Oxera, May 2016.

Stories from the industry

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Elke Pattyn

Television reporter, VTM, Television News, Belgium

Lise Lense-Møller

Independent film producer specializing in feature documentaries, Denmark

Stephen Flint

Director of Operations World Wide Entertainment, Fremantle Media, UK